Victorian Agricultural Shows Rural Ambassador Awards

Victorian Agricultural Shows Ltd (VAS) promotes and coordinates two Ambassador Award programs that encourage and support young people living in rural and regional Victoria.


Victorian Agricultural Shows Rural Ambassador – 20-30 years RASV LogoVAS logo

The Rural Ambassador is run by VAS with major sponsor the Royal Agricultural Society of Victoria (RASV).

VAS Ltd. Junior Show Ambassador Award – 16 – 20 years  VAS logo

The Junior Show Ambassador Award Run solely by VAS.


The awards highlight and celebrate rural and regional young people, with a particular emphasis on candidates who are involved with their local show. The awards seek to draw attention to the talent, creativity and ingenuity of young rural Victorians and in doing so encourage the candidates to become engaged citizens across local communities.

Both the Victorian Agricultural Shows Rural Ambassador Awards and the Junior Show Ambassador start at the local show or field day level and progress to a Group final where the winner is invited to compete at the State Final of each Award.

Judging Criteria

Judging Criteria for State Final Points
Community and local show involvement • demonstrate an active involvement and a desire to be involved in the future and improvement of their local community and show society 20
General and rural knowledge • demonstrate a broad general knowledge and awareness of local community issues and an understanding of current affairs relating to rural life and industry 20
Personality • Personality traits consistent with both the Awards and the entrant’s ambitions and goals will be assessed (e.g. enthusiasm, creativity, confidence, leadership) 10
Ambitions/ goals • ambitions and goals will be assessed on their integrity and relevance to the awards and demonstrated steps towards achieving their goals 10
Communication skills • demonstrate effective communication skills – written, oral and interpersonal 10
Presentation and Grooming • assessed according to the suitability of their attire and conduct in a range of contexts 10
Public presentation  • assessed on the quality of the content, delivery and the extent to which it addresses the set topic (maximum three minute speech) 20

 For more information on VAS, see: