{"id":259,"date":"2015-03-06T04:59:13","date_gmt":"2015-03-06T04:59:13","guid":{"rendered":"http:\/\/melissaneal.com.au\/?page_id=259"},"modified":"2015-03-24T22:05:07","modified_gmt":"2015-03-24T22:05:07","slug":"entertainment","status":"publish","type":"page","link":"https:\/\/melissaneal.com.au\/shows\/entertainment\/","title":{"rendered":"Entertainment"},"content":{"rendered":"

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Image Sheep Dogs” src=”http:\/\/melissaneal.com.au\/wp-content\/uploads\/2015\/03\/SheepDogTrials-1000×200.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” \/][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n

Successful Entertainment Programs\"RASCLogo\"<\/a><\/h1>\n

This post is my summary of a presentation at the RASC Conference by Tony Laffan, Entertainment Manager, Royal National Agricultural and Industrial Association of Queensland.<\/em><\/span><\/p>\n

Let\u2019s spread the learning between shows.<\/span><\/p>\n

 <\/p>\n

Who are shows \u2018entertaining\u2019?\"2015Screenshot075\"<\/strong><\/p>\n

To provide a great day out for show goes, think about what each demographic attending the show may be interested in. Using demographics information can help you identify the common attendees. At the Brisbane Ekka, 75% of show goers are 36-45 year old females, so they target most entertainment towards keeping mum happy.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n

The Challenge<\/strong><\/p>\n

To successfully attract public, exhibitors and sponsors, we need to bring agricultural shows into the 21st <\/sup>Century, while still maintaining their traditions.<\/p>\n

It is challenging to amuse a generation who are now exposed to more events, television and internet that allow people to custom make their own entertainment at any hour of the day.<\/p>\n

Show traditions include the competitions, generally based on the same approach each year, but are each of your sections making small changes, adding or tweaking a class every year to keep things fresh and interesting for exhibitors, or attracting new ones?<\/p>\n

Public perception is critical. Many public will consider the traditional competition aspect is \u2018the same every year\u2019, therefore the one thing that you can change every year is entertainment. This should help reduce the risk of being perceived as old fashioned.<\/p>\n

[\/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”\u201cThe one thing that you can change every year is entertainment\u201d ” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left”]<\/p>\n

– Tony Laffan<\/em><\/p>\n

[\/et_pb_blurb][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n

Entertainment – What to book<\/strong><\/p>\n

Challenge yourself to embrace change and find different way to entertain your patrons. Look for the \u2018wow\u2019 factor and continually learn from other festivals or events.<\/p>\n