{"id":259,"date":"2015-03-06T04:59:13","date_gmt":"2015-03-06T04:59:13","guid":{"rendered":"http:\/\/melissaneal.com.au\/?page_id=259"},"modified":"2015-03-24T22:05:07","modified_gmt":"2015-03-24T22:05:07","slug":"entertainment","status":"publish","type":"page","link":"https:\/\/melissaneal.com.au\/shows\/entertainment\/","title":{"rendered":"Entertainment"},"content":{"rendered":"
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Image Sheep Dogs” src=”http:\/\/melissaneal.com.au\/wp-content\/uploads\/2015\/03\/SheepDogTrials-1000×200.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” \/][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n
This post is my summary of a presentation at the RASC Conference by Tony Laffan, Entertainment Manager, Royal National Agricultural and Industrial Association of Queensland.<\/em><\/span><\/p>\n Let\u2019s spread the learning between shows.<\/span><\/p>\n <\/p>\n Who are shows \u2018entertaining\u2019?<\/strong><\/p>\n To provide a great day out for show goes, think about what each demographic attending the show may be interested in. Using demographics information can help you identify the common attendees. At the Brisbane Ekka, 75% of show goers are 36-45 year old females, so they target most entertainment towards keeping mum happy.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n The Challenge<\/strong><\/p>\n To successfully attract public, exhibitors and sponsors, we need to bring agricultural shows into the 21st <\/sup>Century, while still maintaining their traditions.<\/p>\n It is challenging to amuse a generation who are now exposed to more events, television and internet that allow people to custom make their own entertainment at any hour of the day.<\/p>\n Show traditions include the competitions, generally based on the same approach each year, but are each of your sections making small changes, adding or tweaking a class every year to keep things fresh and interesting for exhibitors, or attracting new ones?<\/p>\n Public perception is critical. Many public will consider the traditional competition aspect is \u2018the same every year\u2019, therefore the one thing that you can change every year is entertainment. This should help reduce the risk of being perceived as old fashioned.<\/p>\n [\/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”\u201cThe one thing that you can change every year is entertainment\u201d ” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left”]<\/p>\n – Tony Laffan<\/em><\/p>\n [\/et_pb_blurb][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n Entertainment – What to book<\/strong><\/p>\n Challenge yourself to embrace change and find different way to entertain your patrons. Look for the \u2018wow\u2019 factor and continually learn from other festivals or events.<\/p>\n Make your main arena the main spectacular.<\/strong> Think about what events should have the high profile position of the main arena at different times of the day. For example, horses are a great section, but not really a spectator sport.<\/p>\n Follow Popular Trends.<\/strong> Some of the popular trends at the moment are:\u00a0<\/a><\/p>\n Budget Entertainment<\/strong><\/p>\n Invite local organisations and businesses to show off their talent and products for free.<\/p>\n Community Performers<\/span>: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 free entertainment through a music or talent show.<\/p>\n Community Sport stage<\/span>: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 eg. zumba, karate, burlesque workshop<\/p>\n Local Business Workshops<\/span>: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 eg. information services, fashion, cosmetics, personal training<\/p>\n <\/p>\n Street Entertainment. <\/strong>Place objects and activities around the show or in an area and let people create their own fun. For example street pianos that anyone can play, a circus area with hoops and juggling balls. Let people play with these all day and then hold an occasional fun competition with the public.<\/p>\n [\/et_pb_text][et_pb_blurb admin_label=”Blurb” title=” \u201cIt\u2019s not about watching entertainment, it\u2019s about becoming the entertainment\u201d ” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left”]<\/p>\n – Tony Laffan<\/em><\/p>\n [\/et_pb_blurb][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n Create a world record. <\/strong>A great record starts with a simple idea, the only limit is your imagination. Use a record to generate media attention and get people to flock to your show. The Record Setter Book of world records is an affordable option. https:\/\/recordsetter.com<\/em><\/p>\n Offset the cost. <\/strong>For some entertainment, it may be possible to brand the act. Explore opportunities to find a sponsor keen to reap the benefits of having the naming rights to some popular show attractions.<\/p>\n Get the word out. <\/strong>Would the media be interested in this act? How can you get some good PR with this attraction, is there a celebrity who can help promote it?<\/p>\n <\/p>\n Next Steps for Your Show:<\/strong><\/span><\/p>\n Get creative! Have a brain storming session with your committee, think about fun activities for the main audience segments and make your entertainment program a highlight of your next show. Good Luck!<\/span><\/p>\n <\/p><\/blockquote>\n Thank you Tony Laffan, Entertainment Manager, Royal National Agricultural and Industrial Association of Queensland, for your presentation at the RASC Conference.<\/span><\/p>\n <\/a><\/p>\n More Show Resources<\/a><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" This post is my summary of a presentation at the RASC Conference by Tony Laffan, Entertainment Manager, Royal National Agricultural and Industrial Association of Queensland.<\/em><\/p> Let\u2019s spread the learning between shows.<\/p> \u00a0<\/p> Who are shows \u2018entertaining\u2019?<\/strong><\/p> To provide a great day out for show goes, think about what each demographic attending the show may be interested in. Using demographics information can help you identify the common attendees. At the Brisbane Ekka, 75% of show goers are 36-45 year old females, so they target most entertainment towards keeping mum happy.<\/p> \u00a0<\/p> \u00a0<\/p> The Challenge<\/strong><\/p> To successfully attract public, exhibitors and sponsors, we need to bring agricultural shows into the 21st <\/sup>Century, while still maintaining their traditions.<\/p> \u00a0<\/p> It is challenging to amuse a generation who are now exposed to more events, television and internet that allow people to custom make their own entertainment at any hour of the day.<\/p> \u00a0<\/p> Show traditions include the competitions, generally based on the same approach each year, but are each of your sections making small changes, adding or tweaking a class every year to keep things fresh and interesting for exhibitors, or attracting new ones?<\/p> \u00a0<\/p> Public perception is critical. Many public will consider the traditional competition aspect is \u2018the same every year\u2019, therefore the one thing that you can change every year is entertainment. This should help reduce the risk of being perceived as old fashioned.<\/p> \u00a0<\/p> \u201cThe one thing that you can change every year is entertainment\u201d - Tony Laffan<\/em><\/p> \u00a0<\/p> Entertainment - What to book<\/strong><\/p> Challenge yourself to embrace change and find different way to entertain your patrons. Look for the \u2018wow\u2019 factor and continually learn from other festivals or events.<\/p> \u00a0<\/p> Make your main arena the main spectacular.<\/strong> Think about what events should have the high profile position of the main arena at different times of the day. For example, horses are a great section, but not really a spectator sport.<\/p> \u00a0<\/p> Follow Popular Trends.<\/strong> Some of the popular trends at the moment are:<\/p> \u00a0<\/p> \u00a0<\/p> \u00a0<\/p> Budget Entertainment<\/strong><\/p> Invite local organisations and businesses to show off their talent and products for free.<\/p> \u00a0<\/p> Community Performers<\/span>: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 free entertainment through a music or talent show.<\/p> \u00a0<\/p> Community Sport stage<\/span>: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 eg. zumba, karate, burlesque workshop<\/p> \u00a0<\/p> Local Business Workshops<\/span>: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 eg. information services, fashion, cosmetics, personal training<\/p> \u00a0<\/p> Street Entertainment. <\/strong>Place objects and activities around the show or in an area and let people create their own fun. For example street pianos that anyone can play, a circus area with hoops and juggling balls. Let people play with these all day and then hold an occasional fun competition with the public.<\/p> \u00a0<\/p> \u00a0\u201cIt\u2019s not about watching entertainment, it\u2019s about becoming the entertainment\u201d - Tony Laffan<\/em><\/p> \u00a0<\/p> Create a world record. <\/strong>A great record starts with a simple idea, the only limit is your imagination. Use a record to generate media attention and get people to flock to your show. The Record Setter Book of world records is an affordable option. https:\/\/recordsetter.com<\/em><\/p> \u00a0<\/p> Offset the cost. <\/strong>For some entertainment, it may be possible to brand the act. Explore opportunities to find a sponsor keen to reap the benefits of having the naming rights to some popular show attractions.<\/p> \u00a0<\/p> Get the word out. <\/strong>Would the media be interested in this act? How can you get some good PR with this attraction, is there a celebrity who can help promote it?<\/p> \u00a0<\/p> Next Steps for Your Show:<\/strong><\/p> Get creative! Have a brain storming session with your committee, think about fun activities for the main audience segments and make your entertainment program a highlight of your next show. Good Luck!<\/p> \u00a0<\/p> Thank you Tony Laffan, Entertainment Manager, Royal National Agricultural and Industrial Association of Queensland, for your presentation at the RASC Conference.<\/p>","_et_gb_content_width":"","footnotes":""},"yoast_head":"\n\n
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<\/a>Successful Entertainment Programs<\/h2>